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Oyriss Home

BRAND STRATEGY | VISUAL DESIGN | UX

Home Decor Store Website Design & Development

Date

Jan 2019 - Present

Role

Founder | Project Manager | UI UX Designer | Brand Strategist | Social Media Manager

Tools​

Figma, Shopify, Photoshop

What is Oyriss Home?

Oyriss Home is an Online Store selling home decor goods for customers all over the world. 

The challenge was to create a vibrant, customer-oriented website that would make shopping easy and pleasant win the comfort of their own home.

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Problem

The target customers of Oyriss Home are located all over the world and lack the time or ability to go to the local home decor store.

Goal

Our goal was to design an engaging, user-oriented website that is easy to navigate and allows customers to enjoy online shopping for their homes.

My role

​My role in this project as a UX designer was to take ownership of the websites’ design, from concept to delivery. My responsibilities included: user research, wireframing, prototyping, usability testing, iteration, and development of the final product.

Research

We conducted interviews with target users, then distilled what we learned into actionable steps. We used the insights we discovered to identify pain points our users were experiencing. We entered our research with a set of assumptions, but those assumptions changed as we spoke to real people who deal with the topic we were researching.

Demographics

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Users age

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Users gender

74.9% Female

25.1% Male

Users country

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User personas

Name: Sara

Age: 35

Occupation: Stay-at-home mom

Sara loves to spend her free time buying things online because she has to stay at home and take care of her kids. Her main hobbies are interior design and cooking.

Name: Alexis

Age: 26

Occupation: Personal Assistant

Alexis is a busy woman working at the office. She doesn't have time to go to the stores to look for home goods. She loves watching movies and enjoys evenings at home.

Name: Christian

Age: 29

Occupation: IT Specialist

Christian has to move to another country for work. He rented a new apartment and needs to decorate it. He loves to invite his friends to his place.

Initial designs

Site map

We constructed a site map that helps us in understanding ways users can interact with the product, as well as allowing us to see navigation through user goals.

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Wireframing

After sketching out some wireframes and thinking through the preliminary flow, we reviewed what was necessary, unnecessary, and what areas needed improvement. We poured a lot of our time into this step to make sure we had the finishing touches on the underlying UX before moving onto the visuals.

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Final designs

Web version

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Mobile version

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The Challenge

Create a vibrant, customer-oriented website that will make shopping easy and pleasant for people all over the world.

Solution

01

Create a simple layout with natural, two-toned pink nude colors. This will allow the products to be the main focus during user engagement. 

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Solution

02

Make the product page informative, providing all the information needed before the customer has to think about it.

Solution

03

The majority of the users are accessing the website through their mobile devices, that's why it is absolutely essential to design mobile-first.

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Development

After completing the final design and testing high-fidelity prototypes, we started developing a website on the Shopify platform. We created a responsive layout, universal for all types of devices.

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Plugins used

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Payment Integration

There were several payment providers available in our country. We chose to go with Tap Payments as its interface was the most pleasant for the customer.

Accepted payments

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After the launch

After the development of the final website, we evaluated some analytics on sales, customer behavior, acquisition, and marketing.

Acquisition report

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Behavior report

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Sales report

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Social Media presence

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Style Guide

Combining together the most pleasant pink nude colors helps to create a cozy atmosphere. A simple yet chic design makes a customer relax and enjoy an online shopping experience.

Colors

HEADER

#B69393

BACKGROUND

#FCF3F3

ACCENTS

#F5E8E8

HEADINGS

#3F3333

TEXT

#FFFFFF

Typography

Logos

Libre Baskerville

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